consumers in the most spur-of-the-moment innovative and interactive way to dial-in a brand's influence for user engagement and conversion purposes.

In 2018, Candy Lab launched ARFuse - A Unity plugin for both operating systems, a cross platform (Android & iPhone) location-based augmented reality solution that developers can use to create location-based AR apps. It is a robust, enterprise-class combination of app templates and databases that free developers from the burden and risk of complex client-server app development and uses GPS & Beacon built to trigger AR experiences. It works with a powerful backend platform ARFuse Portal - a real time content delivery manager that also delivers powerful analytics and data.

AWARDS:

GOLD ADDY - 2013 AAF El Paso, Tx Candy Lab - Digital Creative Technology, GPS & Location NCDA CacheTown Campaign

BRONZE ADDY - 2013 AAF El Paso, Tx Candy Lab - Integrated Campaigns, Consumer, Local UTEP Athletics - NCDA CacheTown Challenge

TESTIMONIAL:

Candy Lab, "Your team did an Outstanding job on the Cachetown App Challenge. They had such a fun time going in and out of the location-based augmented reality sections of the game. It was amazing to see how it individualized each one of the New Car locations. They are still hearing from the social aspects of the game in their websites. They know the "gamer" industry is growing at almost immeasurable rates, and it is fun to tie their business to the growth the gamer industry is seeing. They know it is all about being seen, the game got them out in front of tens and thousands of people. It was an honor for their 27 dealer franchises to be a part of the first use of this concept technology in the USA. They look forward to using Candy Lab in future events".

John Luciano El Paso New Car Dealer President Dick Poe Toyota Social Director & General Manager El Paso, Texas.

The legal friendly explanation:

A hyper-local advertising and cross-promotional 3-D augmented reality mobile platform is provided that enables players to interact virtually with their real-world environment to earn real world and virtual world rewards. The cross-promotional platform allows vendors to place game and application elements represented as in-application elements anywhere in the world on a map according to its precise geo-location in the real world. When a user of the mobile platform clicks on a game element to collect it, the vendor’s advertising message, offering, or other promotional qualifier appears on the screen with an option to view an-platform offering and/or to click through to a vendor-designated link and redeem the promotional qualifier.