company provides strategic consulting services in areas such as category management, trade promotion, channel development and frequent-shopper data analysis, as well as offering proprietary software solutions and industry benchmark research to augment these consulting services. Cannondale's clients are primarily blue-chip consumer packaged goods manufacturers and retailers, although the firm is increasingly servicing financial service institutions, pharmaceutical firms and soft goods manufacturers. A rapidly growing part of its expertise and client base is in the foodservice industry, as current retail disciplines extend into that universe.