or track your behavior. The company's app looks at things you like—songs you’ve played, places you’ve explored, articles you’ve read and loved—and makes a summary of your tastes. This vector can’t be reverse engineered to identify you or your personal preferences. Most importantly, nothing but this unidentifiable summary leaves your phone.

Canopy uses this anonymized summary, along with other anonymized summaries, as a roadmap to find content you’ll enjoy. We then share these picks back to you in your app each day.