Company Performance Metrics
- John Scott: Owner
CarBuyingAdvisor offers a reputation management service that is solely focused on the automotive industry. The company was founded by the owners of a successful, independent automotive vehicle supply company (Fleet UK), who were determined to find a way to demonstrate the high standards of their service in an industry that has a bad reputation.
Because they couldn't find anything that did what they needed at a reasonable price and to a high enough standard, they decided to build it themselves. The inspiration came from a combination of approaches used in other countries, particularly the United States (primarily Dealer Rater), and other industry sectors such as trip-advisor and check-a-trade, as well as pier-based review and reputation management used by online organisations such as Amazon and eBay.