Company Performance Metrics
Caspari McCormick, the agency, has been around since 2001. Matt Caspari and Sean McCormick, the guys who began it, have been around somewhat longer. Long enough to work in places like New York, London, Chicago, Philadelphia and Richmond, for folks like Cliff Freeman, Saatchi and Saatchi, DDB Needham and Earle Palmer Brown. Long enough to do
creative on brands like Burger King and Sperry Topsider and Sam Adams beer. Long enough to witness all kinds of ways to conduct the brand building process. And to develop a philosophy of our own. Too often, clients and agencies sit across the table from each other – not just physically, but psychologically. Too often, account reps leave the creative force too distant from both the client and the product for the work to accurately reflect not just the advertising strategy, but the personality of the brand.
