equity, giving them the tools to make smarter, more confident decisions.

Mission: Our mission is to improve lead quality, reduce housing costs, and create more access to homeownership through a “learn and earn” ecosystem that rewards buyers for their progress.

What Makes Us Different: Cher® is the first platform to launch a co-ownership certification with the California Association of Realtors® and to offer gamified homebuyer education that improves the readiness and qualification of leads before they’re connected to Realtors and Loan Officers. Realtors and MLOs gain access to an engaged, better-educated pipeline of clients—saving them time, increasing conversions, and giving them new ways to differentiate themselves in a crowded market.

Key Features: Flexible membership plans for professionals First-of-its-kind co-ownership certification on C.A.R. Realtor and MLO matching with verified buyers Proprietary lead qualification through education Strategic lending solutions including manufactured home financing In house technology build for CRM