time. Our system ensures a consistently high-quality user experience throughout the user’s media consumption. Besides making adaptable stories, the solution will become a fully automated quality assurance system. Using biosensors, the system detects the psychophysiological reaction of users and automatically adjusts the content based on their immediate needs.

Moreover, we are working on Biometric Quality Assurance. Conventionally, media production companies invest a significant amount of time and money in creating high-quality productions. Yet, this is not always a warranty for success. Quality assurance is often not used within the creative production phase but rather at the end of production when most of the financial and creative resources have already been spent. Our quality assurance solution uses biosensors as part of the research design within the creative process, dramatically increasing the level of user insight provided – making it easier for producers to tailor the user experience to their target audience before finalizing the productions.