circuit, etc. Cinergix Creately makes design easy by providing an intelligent design and problem solving platform through validation, collaboration and reuse of knowledge objects.

Existing modelling software allows users to visualize and communicate complex information. As a rich Internet application, Creately builds on such existing capabilities and makes a giant leap forward adding the following features:

- Make the user interface simple and intuitive by understanding what the user is trying to do

- Provide features for team collaboration (design is inherently a collaborative task)

- Features for sharing their creations and allowing for effective review methods

- Allow customers to reuse their own creations and also reuse what others have created through extensions

- Provide extended analysis and validation of the design, letting the users understand issues with the design early rather than at implementation time.

The Creately platform is to design what Spell Check is to Word. Imagine using Word without spell check. Thats what people are going through when they do design today. We automate this time consuming manual accuracy checks & calculations with self validating intelligent knowledge objects that understand how to fit into a model.

The backbone of the Creately platform is based on the Knowledge Object (KObject) technology. A KObject is a component that can be used as a building block in a model. KObjects that apply to various scenarios in diverse industries can be created by anyone and users can leverage an online marketplace that allows teams across the world to sell their intelligent KObjects. This market provides a great way for KObject developers to package and monetize their expertise by selling KObjects in the marketplace. Our marketplace and library will provide Cinergix with competitive advantage that will make it difficult for competitors to emulate.