Company Performance Metrics
Colin Jensen: DirectorPast Role: Queensland Transport, Director
CitySmart is a community-focused mobile application that helps small businesses save over 50% on digital marketing and advertising. There are 28-million small business in the U.S. that spend upwards of $200 per month on mobile and digital advertising. Increased ad rates from traditional media combined with major changes in social media platforms,
many small businesses have few to no options they consider affordable. Each of our native mobile applications are free for consumers to download and provide local news, traffic, weather, events, and more to ensure consumers are engaged and use the applications often.
We offer businesses the ability to list their profile via our freemium model. Free business listings offer the opportunity to list contact information, image gallery, offers, ratings, and etc. Our premium business listings provide all of the free business listing features in addition to videos, the ability to 'push' notifications directly to each consumer that follows their profile, as well as create automatic messages via our geofence technology.
To generate downloads and user adoption of the app, we request business subscribers to promote their profile to their existing customers. As an incentive, we allow premium business subscribers to push notifications to their followers once to three times per day. The app is an effective customer engagement tool in addition to a robust directory for prospective customers. Small businesses have decades of experience incentivizing consumers to 'follow' their social media pages. Our small business partners are incentivized to grow their audience (and our downloads) in exchange for instant engagement. The current options small business have to connect with consumers are email (12% average open rate) and social media (16% average open rate). Push notifications boast a 90% open rate. CitySmart provides platforms that connect local businesses to their immediate communities like never before on a local scale.
To further promote downloads, we provide complimentary profiles to municipalities, police departments, churches, non-profits and schools. The goal from this offer is to incentivize these industries to actively promote their profile to constituents and consumers with the utilization of our push notification technology (ie, Cities can push notifications for closed roads, winter advisories, etc. Police departments push safety updates).
