consumer demand, consumer household files, and business information solutions; and direct marketing services, market and site analytics, media analytics, segmentation and customer analytics, primary research, and partner services. The company also provides segmentation and customer targeting solutions, including consumer and business targeting solutions, and segmentation systems; and site analysis solutions, such as a software with integrated maps, models, and data management in a platform. In addition, Claritas offers media strategy solutions, which include an Internet-based tool that enables user to convey the value of their market to advertisers; and various consumer segmentation and marketing data options services, as well as small/medium business solutions. It serves financial services, media and communications, retail, real estate, restaurant, automotive, consumer durables, education, energy, gaming, government, non-profit, and travel industries. The company was founded in 1971 and is based in San Diego, California. As of December 19, 1994, Claritas, Inc. operates as a subsidiary of VNU Marketing Information, Inc.