Company Performance Metrics
James Mc Namara: Co-Founder and CEO
Chloe Mc Guckin: Head of PR and Marketing
CleverMiles is a rewards platform (cloud based) for the 18- to 30-yearold demographic. Users earn CleverPoints by driving safely, which they redeem against rewards from six different categories, including tech and travel.
A small wireless device connects to each user’s car and sends information about their driving style via GPS/GPRS to
their CleverMiles account. Users login to their account online or via an app to access the information.
The app also educates drivers on how they can improve and become safer drivers through a series of CleverTips and videos. Users can compare their driving against Facebook friends or in fact any other CleverDriver in the world.
The platform is built for advertising so big brands such as Samsung, Hyundai, Vodafone, and Microsoft pay to specifically target users.
Their mission is to fill the world full of CleverDrivers and make safe driving the new social norm for this particular demographic, and in the process help significantly reduce the amount of accidents and road deaths globally.
