Company Performance Metrics
Peter Simmons: Co-Founder
Anton Karadakov: Partner
CloudAttribution is a company formed in May 2012 with the aim of providing a new multi-asset performance and attribution system. Their aim is on making life easier for performance analysts through better data handling for performance and a more straight forward set of attribution models.
The founders of the company all worked together at UBS
Global Asset Management prior to forming CloudAttribution. There they developed a fixed income attribution system which had a regular user group of over 100 users across 10 offices. It was successful because they focused relentlessly on the quality of the output. Checks at the calculation stage aimed to highlight the largest and most regularly occurring problems. Their web front end delivered all of the output data directly to portfolio managers and client liason in an easy to use and interactive form. The transparency that this approach brought to the numbers also formed a big part of the reason for success.
