Company Performance Metrics
- Dirk Lachowski: Founder, CEO and President
Cobai enables economic growth by transforming B2B commerce into connected procurement infrastructure.
We help business customers source goods more efficiently, help retailers and wholesalers digitize their commerce operations, and help suppliers access B2B demand through integrated data, systems, and transactions.
We believe the traditional B2B
retail and wholesale model will change fundamentally over the next decade.
Retailers and wholesalers will not disappear by default. But their role will change. Market participants that merely occupy a resale position without adding meaningful value through data, service, availability, specialization, logistics, or integration will come under pressure.
Cobai does not aim to eliminate retailers and wholesalers. Cobai aims to redefine their role.
In the long term, Cobai becomes the layer that owns the procurement relationship, the data infrastructure, and the transaction logic — while the strongest retailers, wholesalers, suppliers, and service partners contribute supply, service, specialization, and fulfillment capabilities.
Our goal is to replace outdated, fragmented B2B commerce structures with a more efficient, connected, and data-driven procurement ecosystem.
