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Confused.com Logo
Confused.com Growth Score
29
CB Rank
266305
Heat Score
52
Confused.com is a price comparison company specializing in a range of insurance and financial products.
Acquired by
Zoopla Property Group Plc (ZPG) Logo
Zoopla Property Group Plc (ZPG)
Founded
obfuscation
Private Cardiff, Cardiff, United Kingdom101-250 www.confused.com
Auto Insurance
E-Commerce
Financial Services
Insurance
InsurTech
Life Insurance
Overview

Confused.com
Growth Score
29
Heat Score
52

Growth Score29
-3 pts
in past quarter
Heat Score 52
12 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About Confused.com

CB Rank
266305
Confused.com is a price comparison company specializing in a range of insurance and financial products.
Acquired by
Zoopla Property Group Plc (ZPG) Logo
Zoopla Property Group Plc (ZPG)
Founded
obfuscation
Private Cardiff, Cardiff, United Kingdom101-250 www.confused.com
Auto Insurance
E-Commerce
Financial Services
Insurance
InsurTech
Life Insurance

Key People

Details

Sub-Organization of 
Penguin Portals Logo
Penguin Portals
Legal Name Inspop.com Limited
Operating Status Active
Company Type For Profit
Founders  Sara Murray
About the Company
Confused.com is a financial comparison site based in Cardiff, Wales. Users put in their details so that Confused.com can look through its broad range of financial service providers to find the best deal.
Phone Number +44 2920435566
Contact Email communications@confused.com
Predictions & Insights

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Growth Insight

Products & Services

Car Insurance
A service that allows users to compare and purchase car insurance policies from multiple providers to find coverage that suits their needs and budget.
Home Insurance
A service to compare and buy insurance policies that protect the structure and contents of a home against risks like fire, theft, flood, and accidental damage.

Unlock More with Crunchbase Pro
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  • Preview private company insights and predictions
Financials

M&A Details

Confused.com was acquired by Zoopla Property Group Plc (ZPG) on
obfuscation
.
Transaction Name 
Confused.com acquired by Zoopla Property Group Plc (ZPG) Logo
Confused.com acquired by Zoopla Property Group Plc (ZPG)
Acquired by 
Zoopla Property Group Plc (ZPG) Logo
Zoopla Property Group Plc (ZPG)
Announced Date 
obfuscation
Market Intelligence
People
View Profiles & Contacts
Headcount 101-250 Employee Profiles 2 Contacts 165

Employee Profiles

News

News and Press

News•Mar 12, 2026
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News•Sep 26, 2025
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News•Sep 13, 2025
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News•Sep 12, 2025
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

6,623,519
24.25%
 in past month

IT Spend

$6.5MThis year, Confused.com is projected to spend $6.5M on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Seminars and Educational Programs Logo
Seminars and Educational Programs
75
Retirement Savings / 401(k) Logo
Retirement Savings / 401(k)
72
Reddit Logo
Reddit
68

Actively Used Products

30Confused.com uses 30 technology products and services including HTML5, Disqus, and  Facebook, according to G2 Stack.

Active Website Tech Count

61Confused.com is actively using 61 technologies for its website, according to BuiltWith. These include DNSSEC, Mobile Non Scaleable Content, and  Font Awesome.

Total IP

37Confused.com has registered 37 trademarks with the most popular class being 'Insurance; financial affairs', according to IPqwery.
Sub-Organizations
Frequently Asked Questions

Where is Confused.com's headquarters? Confused.com is located in Cardiff, Cardiff, United Kingdom.Who are Confused.com's competitors? Alternatives and possible competitors to Confused.com may include AA, Compare the Market, and  Gocompare.com.
Who We Are
What We Do
Helpful Links
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