In the US the total energy consumption of open refrigeration represents 55% of a typical convenience store and 35% of grocery stores. This represents the largest known source of wasted energy in the commercial sector. The problem is so substantial that new 2014 legislation (proposed) is being introduced by the US Department of Energy in an attempt to curb inefficiencies. The Company estimates that the global market opportunity for this energy saving solution in the grocery and the convenience store market is $20 billion. Globally where electricity prices are higher, the need and opportunities are even greater for energy efficiency solutions. Alternative market solutions have inadequately addressed this challenge to date, creating an attractive opportunity for a solution that is more closely aligned with their needs. The company intends to challenge the status quo by introducing a solution that can substantially reduce the energy wasted, while maintaining a low ROI that is more in line with customer expectations. The Company has secured Angel funding, formed a Team that addresses the key aspects of its business plan, secured a global manufacturing partnership and signed a Research Agreement with a top ten public research University. The Team leading the research is headed by a Professor who is a globally recognized leader in the field of technology being used to develop the Company's solutions.