Company Performance Metrics
Fazal Bahardeen: Founder & CEO
CrescentRating is the world’s leading authority on halal-friendly travel. The company’s vision is to lead, innovate and drive this segment through practical and deliverable solutions in what is regarded today as one of the fastest growing segment in the tourism sector.
The company uses insight, industry intelligence. lifestyle, behaviour and
research on the needs of the Muslim traveller to deliver authoritative guidance on all aspects of halal-friendly travel to organisations across the globe.
Formed in 2008, CrescentRating services are now used by every tier of the tourism industry globally, from Government bodies, tourism agencies to hospitality service providers, on how they can meet and serve the needs of the Muslim traveller.
Its unique rating service, which combines detailed analysis, assessment and benchmarking, is now established as the premier halal standard for the industry. Over 200 hotels and restaurants are currently using the “CrescentRated” service to date.
It’s “MasterCard-CrescentRating Global Muslim Travel Index (GMTI)” is an in-depth report which analyses the travel behaviour of Muslims around the world. The GMTI is now seen as the benchmark for the industry and a valuable resource for those currently in the sector and those looking to create opportunities.
The primary aim of CrescentRating is to enable Muslim travellers to explore any part of the world with the satisfaction that their needs and requirements are being met.
CrescentRating’s services now include rating & accreditation, research & consultancy, workshops & training, ranking & indices, event support/partnerships and content provisioning.
HalalTrip is a sister brand of CrescentRating.
