categories, among which are: fashion, beauty, electronics or Travel.

The goal of Cuponation upon arriving in Spain was to replicate a very successful model in the United States: that of discount coupons. This has nothing to do with companies like Groupon or Groupalia, but rather with companies like Retailmenot and Coupons.com. To enjoy a discount in Cuponation it is not necessary for the user to register, but just copy the discount code from the web and paste it on the website of the company where you are going to make the purchase. That is why those responsible for this platform understand Cuponation as "the copy and paste of the coupons".

Cuponation continues its international expansion throughout the globe. In fact, the first country where it was installed was in India, as it is a very similar market to the United States. It was later launched in Brazil and Spain, Italy, Switzerland, Austria, Poland, France and, finally, the United Kingdom and the United States. The company's policy has been to settle in countries with little competition or where there was no clear leader to subsequently address more complex markets.