X represents a customer, product, market, target, any entity that is being analysed. Regardless of technical, functional or company-silo demarcation, or the format, structure, or even language of the source, Infinity ensures that the most meaningful Information is found (including discovery of ‘hidden’ relationships that are not obvious on single source review), and then presented as the optimal Intelligence to the Analyst. Their most notable market, and current client revenue, is from within the Homeland Security and Law Enforcement arena, but the value of such Data Quality management to private customercentric business such as Financial Services and Healthcare is arguably greater, both in terms of competitive advantage and customer service cost effectiveness. The software has been traditionally deployed inside the (government or agency) firewall, for security and data privacy purposes, but can also be configured to facilitate multiple client access, using an ‘information as a service’ model.