Company Performance Metrics
In the context of today's digital landscape, new and recently relocated dog owners lack a coherent means of acclimating to the dog-friendly network that’s available to them. Facebook is the go-to for posting events, but finding local events is difficult unless users are invited by people they already know. Dog owners can use Meetup.com, but
organizer fees lower incentives for starting new meetups or maintaining old ones. And it’s long been the case that discovering the best brands and local businesses is overwhelming when searching the vast expanses of Google or Yelp. This is a serious misconnect for an audience that prefers price-premium products and services. Dawgtown aims to reimagine the potential for hyper-local mobile engagement by putting a user’s network of dog-friendly people, places, and products in the palm of their hand.
