and transit warehousing, reverse logistics, payment collection, vendor-to-warehouse, and vendor-to-customer shipping. It transforms the logistics industry by utilizing a strategy that enables faster delivery speed, thus decreases logistics costs and increases e-commerce supporters. The company is backed by Times Internet Ltd, which had acquired a minority stake in the firm, as well as Japan's SoftBank Vision Fund, Carlyle, Fosun, Tiger Global, Nexus Ventures, and Steadview Capital.

The company was started in Gurgaon, Haryana, India in 2011 by Bhavesh Manglani, Kapil Bharati, Mohit Tandon, Sahil Barua, and Suraj Saharan.