to offer their customers a same-day delivery option as they shop from their website, mobile app or even when they are shopping in their physical brick and mortar stores.

The same-day delivery button is simply added into the existing checkout process which allows the retailer to maintain ownership and data from each customer transaction. All same-day delivery orders (whether purchased online or in the store) are fulfilled and delivered from local brick and mortar stores, which now allow retailers’ stores to strategically become local distribution centers. This allows retailers to deliver faster and cheaper and in a more convenient way than any pure play eCommerce player like Amazon.

Deliv has partnered with nearly 100 national and regional omnichannel retailers, as well as the four largest mall operators in the U.S., Simon Property Group, Macerich, Westfield and General Growth Properties. These mall operators manage close to 800 malls across the country, and extend this offering to all of its tenant retailers. Deliv is currently live with almost 100 retailers in nine malls across the four mall operators in five geographies within California and Illinois. Deliv is quickly expanding to dozens of other geographies nationwide.

Deliv’s crowdsourced drivers are made up of highly educated, experienced customer service and sales personnel. They are rated by customers so the platform is able to prioritize the allocation of jobs to those with the highest ratings. The Deliv platform incorporates smart routing and full transparency including the ability for shoppers to watch their delivery on a map real time from pickup to delivery to their doorstep.

To date, Deliv has raised $12.5 million from traditional, institutional and strategic investors including the four mall operators, Simon, Macerich, Westfield and GGP, as well as General Catalyst Partners, Operators Fund, PivotNorth Capital, RPM Ventures and Upfront Ventures.