Company Performance Metrics
- Anna BeL: Founder & CEO
- Marilyn Kretzer: Business Development Director US
DEVAR AR books - a technology company that creates augmented reality books for children ages 3 to 14. An AR book is a phygital product that combines a physical product and an AR component, creating a new type of product out of it.
DEVAR is a company that has created a successful and sustainable business model at the intersection of the publishing
and technology sectors by producing books with augmented reality. The effectiveness of this business model has already been proven by the following factors: - More than 13 million units have been sold worldwide so far - AR products of DEVAR brand are sold in 74 countries and 27 languages - Among worldwide publishers releasing DEVAR books are companies from Global TOP 50 Publishers - #1 Publisher in China (Phoenix Juvenile and Children's Publishing Ltd) and #2 Publisher in France (Nathan/Editis) - DEVAR AR books are in top sales at the world marketplaces: Amazon (India, Indonesia), Tokopedia, Rakuten, Kmart, Shop, Lazeda and etc. - The average print run of an AR book is 9 times the average print run of the publishing industry. - DEVAR mobile app has over 4 million downloads with zero digital marketing
DEVAR develops the whole cycle: from the product idea to its creation and has its own methods of creating such products. AR in DEVAR products is a full-fledged part of industrial design, creating a new value and functions for the end-user. And it creates a product, which forms a community around the brand and to which users want to return. DEVAR's AR business line is now a fully established, proven and sustainable business model, incorporating proprietary creation and sales techniques that can be replicated and scaled in any geographic market.