Company Performance Metrics
- De Ette Robinson: Founder, CEO, and President
DFREE843 INC.
Executive Summary DFREE843 Inc. was founded by DeEtte Devon Robinson-Freeman.
DFREE843 Inc. is a dynamic music that promotes healing for traumatized, abused, and underrepresented individuals including victims of domestic violence, PTSD survivors, & occupational underrepresented women of color. DFREE843 generates sufficient
revenue from services rendered to customers in its target market. DeEtte is using capital gains which will be used to grow the company to public offering.
The market for music produced by DFREE 843 Inc. is large and diverse within and outside the US. An average 1 in 4 women and 1 in 7 men have been victims of severe physical violence by an intimate partner in their lifetime. 1 in 15 children are exposed to intimate partner violence each year, and 90% of these children are eyewitnesses to this violence. Women of color represent about in 20% of the US population.
We intend to reach at least of 5% or more of each group mentioned within and outside the US. This includes Domestic Violence Victims, PTSD Survivors, & Occupational Underrepresented Women of Color who we will reach though all our marketing channels. We will commence with potential customer in the US and grow to reach the same groups of people in other markets internationally.
DeEtte utilizes extensive publicity which comprises of digital marketing campaigns and promos on all social media and streaming platforms. Ensuring maximum visibility to its targeted market. To have a successful direct marketing campaign, DFREE843 Inc. will maintain a minimal level of traditional print and use more of media advertising and digital channels to push its music to its target market. DFREE843 Inc. has gained significant traction with marketing in the last 7 years.
DFREE843 Inc. will adopt the operating structure of a small sized music and entertainment company. The business will typically consist of management, investment operations and administration. DeEtte Freeman will perform some administrative functions but will be in charge for entertainment and music compositions at all early stages of the business.