Company Performance Metrics
Katelyn Watson: CMO, founderPast Role: Nurx, VP of Marketing
DINKlife is the first and only brand and lifestyle resource for couples without kids, self-titled DINKs (Dual Income No Kids).
60% of adults in the US will be part of a couple without kids at some point in their life.
DINKlife is a community and a lifestyle brand, helping DINKs make the most of their time without kids with relevant deals,
local events, and proprietary lifestyle media.
DINKlife.com BETA launched in May 2011, as the destination for the Dual Income No Kids experience, and as the platform for future products.
DINKlife launched Meet-outs in fall 2011, the real-life social platform for DINKs trying to connect with others like them. Any member can setup a Meet-out and other members in the area of the Meet-out are invited. A unique page is created for the Meet-out where members can RSVP and discuss the Meet-out.
