Company Performance Metrics
Lou Aronson: Founder, CEO
Sid Smith: Co-founder
Discourse Analytics is a predictive and prescriptive analytics company that leverages attitudes to build personalized nudge campaigns. It uses the power of personalization and predictive analytics to give clients a data-driven advantage by humanizing data and insights. Its Consumer Activation Platform facilitates contextually relevant two-way
conversations at scale between brands and their entire audience across devices and platforms. The data enables clients to establish a connection with their audiences based not on demographics of correlated click path but rather on the key interests, preferences, and behavior that drive the relationship, creating limitless possibilities for personalized content offerings and enhanced product development.
The company was founded in 2010 and is headquartered in Bethesda, Maryland.
