Company Performance Metrics
Tatiana Vayavudskaya: Chief Financial Officer- Matt Powell: Chief Technology Officer
D’Marie is a fashion technology and social media analytics company. We connect brands with modeling agencies that are using D’Marie to determine the value of their model’s social media portfolio. We’ve built a custom algorithm recognized by many brands, agencies and influencers in the fashion industry as the standard for determining the dollar
value of a model’s post to Facebook, Twitter or Instagram. Our system measures over 45 unique metrics within a model’s social media portfolio. Our curated network of “influencers” includes models, musicians, actors, bloggers, make-up artists, hair stylists and other talent with social media portfolios valued by brands. D’Marie’s system assists with the distribution of social content as well as the reporting of each social post’s success in generating reach, engagement and sales. Our subscribers use an image-publishing tool that enables them to publish what we call a “fashion credit” (i.e. images embedded with clothing and cosmetic product URL links). These credits can be exported to Facebook, Twitter (and soon Instagram) as well as embedded on e-commerce websites and personal blogs. The credits generate in-depth granular data about reach, engagement and ultimately sales conversions per post, per platform.
