be delivered on a web page can be delivered in a Dot, including applications and rich media, but unlike a traditional web page, customers no longer need to 'go out' to the web to interact. DoDots technology allows companies to build product awareness, increase customer response and interaction, remove barriers to purchase, and shorten the sales cycle. Delivered directly to the viewer's desktop or other device and displayed persistently, they increase exposure of messages. Dots are inherently 'permissioned,' so people who receive them are effectively pre-screened as receptive prospects. Dots can be designed to take a viewer to other Dots or to specific web pages for additional product and sales information. Because Dots can be configured to include any application, customers can even purchase products or services directly from them.