versatility of growing in the Coachella Valley of Southern California as the perfect place to set up shop. Seeing the growing market for all kinds of fruits and our signature sweetest Barhi dates, from Americans who want to just eat or gift delicious fruit, and immigrant communities who are fond of the fruits they ate in the countries they grew up in, or those concerned with being as healthy as possible, we decided to start this venture to make sure they can find exactly what they need.