Company Performance Metrics
DooBop offers a highly personalized, interactive, and accessible space for women of brown skin tones and textured hair to embrace beauty. The site features carefully edited and hand-picked prestige product selections from all over the world, personalized online beauty consultations, expert content, and superior service.
Current partner brands
includes Caudalie, Dermablend (L'Oreal), Leonor Greyl, Phyto, Ahava, SachaJuan, Davines, Rahua, RMS Beauty, Fashion Fair, and many others.
Launched in November 2013, Oprah called DooBop, “The website I’m just crazy about” and included the site in her O List in December. The Huffington Post called DooBop “the answer to every brown girl product-loving dreams!”, and Buzzfeed ranked it #1 in the "18 Online Beauty Shops you need in your life".
For every order, DooBop donates $1 to Community of Unity, a New York-based organization developing after-school programs in difficult neighborhoods all over the city.
