Company Performance Metrics
- Tavi Maastik: CEO
- Märt Mõistus: Business Developer
70% of construction and repair micro-businesses still run on WhatsApp and spreadsheets. They lose 30-40% of leads from slow quoting. They wait 45-60 days to get paid. No tool was ever built for how they actually work.
Duuabl is the operating system that fixes this - AI-assisted quoting, trade-specific workflows, integrated payments, and a peer
referral network in a single mobile-first platform. A tradesperson gets a live business presence in 15 minutes, sends a professional quote in under 10, and collects payment in the same flow.
The business model is function-based SaaS with embedded monetization - payments margin, referral facilitation fees, and fintech layers stacked on top. The referral network is the native network effect: tradespeople refer jobs to verified peers, full context transfers, and the platform earns a facilitation fee without commoditizing the tradesperson the way a marketplace does.
Built by a team that operated a trades marketplace and construction services business in Estonia for two years - and pivoted to SaaS infrastructure after learning firsthand why both models fail at the micro-SME tier.
Primary market: Canada (408K target businesses, C$490M+ TAM). Secondary: UK (870K construction SMEs, £1B+ TAM). English-only, Canada-native from day one.
