is analogous to ISBN #'s for books and UPC codes for CPG - creating a unique serial number for content ID, delivery, measurement and reporting. In addition to the major studios, EIDR's international membership includes Google, Netflix, Comcast, Amazon, Microsoft, ITV, Canal+ and many more. Responsibilities include association and financial management, fundraising and member recruitment, service planning and development, and driving use case adoption and deployment. Now at more than 1.8 million unique content records, EIDR is a foundational driver of metadata supply-chain automation in the media and entertainment industry.