Company Performance Metrics
- Kee Nethery: Founder, CEO
El Loco pulls together everything app developers need to make mobile app localization a breeze. From automated code prep to one-click string extraction and re-integration to automatic field overrun detection, El Loco provides an end-to-end localization system that allows developers and the translators they select to easily localize and code their
apps simultaneously, rev after rev.
El Loco's exclusive and patent-pending Visual Context feature allows developers—and translators—to view and edit translations directly in a virtual iPhone using any browser. Visual Context provides a cutting-edge web rendering of an iOS app that's as close to the real thing without the actual app running on an actual device. This allows developers to see right away when the resulting auto-translations might have a UI fit problem. In addition, translators can produce more accurate translations with less back-and-forth with the developer about context questions.
