and vegetable, their main fortay is supplying berries to stores throughout the region, a practice that is typically very difficult given the short shelf life. Berries are not just sensitive based on seasons, but also environmental pressures in general. Therefore, Elite Farms needed to master the perfect ecosystem to store and maintain their berries until their customers could purchase them and get them on their own shelves. The process doesn’t stop there of course though. Given the company’s dedication to their customers and retailers, they always want to offer the longest possible shelf life at peak freshness.

Owner Avi Yusufov is no stranger to the food services industry. As a child, he grew up around his father's supermarket. Avi loved being a part of the distribution, attending trade shows and venturing to markets with his father.This early experience with his father taught him the value of working hard. You can’t achieve without effort and drive. It also taught him that success in business requires dedication and commitment to every customer. Many members of Avi’s family are business owners as well, something they all take great pride in. In fact, a large percentage of the businesses that Elite Farms serves are privately owned by Avi’s friends and family members. This tight-knit circle pushes the Elite Farms to the next level. They never want to let their customers down, but they also know their family and friends will absolutely let them know if they don’t deliver on their promises. It’s that sense of accountability that has pushed a lot of the growth and customer service elements of Elite Farms. Now Avi gets to be a part of the process he admired so much as a child as the owner of Elite Farms.