and highly scalable crawler technology gridmaster; 2. netnography - qualitative interpretation of the users' conversations by analysts with a sociological, ethnological and psychological professional background. The result are deep insights at how consumers perceive brands, issues, products, campaigns and market trends.

ethority's method does not stop at brand and issue monitoring and social media analysis. It also includes planning, conducting and evaluating word of mouth marketing campaigns, outreach activities, brand communities or closed user groups. Plus, ethority is offering a global perspective through the many native speakers of German, English, Spanish, Portuguese, French, Russian, Arabic and Mandarin among its analysts and consultants.