Company Performance Metrics
Phoebe Yu: Founder & CEOPast Role: P&S GLOBAL, Managing Director
Kat Dey: Co-founder & PresidentPast Role: Try The World, Co-Founder
We’re a material innovation company and a home goods brand making the world’s healthiest, softest, and most sustainable fabrics with our patented CleanBamboo® fibers. Together, we’re turning over a new sheet—revitalizing a tired industry notorious for hitting snooze on ingenuity and sustainability. At ettitude, our mission is clear-to create
next-gen fabrics and products that not only reduce our impact but also support your health and the health of the planet. We’re here to make a material difference in the home and textile industries, paving the way for a regenerative future for all. Our innovative CleanBamboo fabric is soft like silk, breathable like cotton, cooling, and hypoallergenic. All our products are climate-neutral certified, water-saving, sustainable, and ethically made. A proud B corporation and member of 1% For The Planet, we donate 1% of all sales to environmental nonprofits.
