golfers to improve through focused quality practice and better course management skills. The concept was decades ahead of its time, so it was shelved until technology caught up with the idea.

The Executive Caddie was aggressively revitalized in 2004 when Internet-enabled handheld PDAs and smartphones started to emerge. The updated mission of the Executive Caddie was to offer a unified software platform that makes golf fun for the individual and groups, while collecting invaluable data for analytical data mining and highly targeted advertising.

The Executive Caddie platform offers both consumer and industry products. The primary consumer product is a collection of smartphone apps that track detailed scores and stats, provide a GPS rangefinder, and allow thorough social integration. The smartphone apps continually post granular data to the Caddie’s cloud storage that empowers courses to identify bottlenecks in play flow that jeopardize maximum profits. The secondary consumer products are subscriptions to enhanced content on the Member’s Website. The Caddie’s Industry products include data mining subscriptions, highly targeted advertising opportunities, and website subscriptions for industry professionals, clubs, and corporations.