crowd-source, filter, manage and publish User Generated Content, live. Companies will be able to reach places and moments they have never been or covered before, right where and when the action is happening, and connect their audience with Eyetok's community unique point of view. Therefore, companies can transform their audience in contributors.

Companies are eager of content that connects with their digital audiences on a daily basis, and ultimately live is the most engaging way. Live is epic, but requires tools to manage and curate which video footage can be published in each channel, and craft amazing storytelling. It's a way to complement and enrich the live content that a brand, medium or event creates: those "can't-miss-moments" everyone wants to get their hands on.

With the Eyetok platform (app, web console and marketplace) we transform video live streaming into a collaborative medium where UGC content reaches the next level: User Generated Live Content (UGLC).

Ultimately, Eyetok closes the virtuous circle of video live-streaming:

> Mobile app (IOS / Android): any user can broadcast in real time what they are seeing to followers or watch live-streams from other users and channels. They can also contribute in themed or company channels.

> Eyeland: a pro tool for companies that uses a web mixing console to manage channels and select, moderate and display live videos that the audience are sharing via a hashtag #. Besides being able to broadcast collaborative streams on an Eyetok channel, these streams can be also embedded in a web or be shared live on Facebook and Twitter (and more to come)

> Eyefarm: The Eyetokers marketplace, where companies can directly contact geo-located mobile reporters and request coverage of specific events and moments via mobile live streams; uberizing broadcasting