media ads, such as interactive banner ads, expandable ads, and floating ads. The company's ad formats also include in-stream ad formats that comprise in-stream 2.0 ads, such as linear-full interactive player, non-linear-interactive bug and ticker, Yahoo Act 3, and Adobe media player; and pre-roll ads. In addition, its ad formats include custom ad formats, which comprise instant messenger formats, such as InstantWonder, which offers the richest media and video ad units; in-game ad formats; and synchronized roadblock ads. The company's services include consulting, production, campaign management, and custom ad development. It enables advertisers, creative/production and advertising agencies, media agencies, partners, and content publishers to create, deliver, manage, and optimize their interactive digital ad campaigns. The company was formerly known as XstreamNet. EyeWonder, Inc. was founded in 1999 and is based in Atlanta, Georgia.