Company Performance Metrics
Alex Hoye: Co - Founder & CEOPast Role: Latitude Digital Marketing, CEO- Alex Hoye: Co-founder, CEOPast Role: Latitude Digital Marketing, CEO
We’re creating a new era of outdoor brands that put people and the planet first.
Faction Skis
Founded in Verbier in 2006, Faction produces award-winning skis and films for a global collective of skiers who want to experience the pure freedom of the mountains. Faction’s designs and products have shaped a culture of freeskiing that exists to
challenge stagnation within the industry and create a more liberated, sustainable space in the outdoors.
FW Apparel
FW designs high-performance apparel with newschool style. Each FW piece is created only if it can be different, inspirational, and redefine what exists today. We create our products for people increasingly turning to the simple joys nature and friends provide, a modern outdoor culture that can be lived everywhere.
United Shapes Snowboarding
United Shapes is a modern brand building the future of snowboarding, created by lifelong snowboarders deeply entrenched in its history and lifestyle. United Shapes is committed to honouring these roots, charting a route into the future and continuing to have a positive impact on the culture we love.
