Company Performance Metrics
Ross Tannenbaum: President, Fanatics Authentic- Jason White: Chief Marketing Officer, Fanatics Betting and GamingPast Role: Paramount, Chief Marketing Officer MTV Entertainment
Fanatics is a global sports platform that redefines the way fans buy, bet, and collect. Founded in 2011 and headquartered in New York, the company has evolved from a traditional licensed apparel retailer into a multi-vertical sports ecosystem serving more than 100 million fans worldwide. Today, Fanatics enables fans to engage with the teams,
players, and moments they love.
Through its portfolio of businesses – Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Studios, and Fanatics Markets – the company delivers an integrated fan experience. Together, these businesses form a powerful one-stop shop that enables fans to seamlessly buy official merchandise, collect trading cards, place bets, attend live events, and engage with original sports content all within a connected ecosystem.
Fanatics maintains partnerships with more than 900 sports properties globally and partners with over 5,000 athletes and celebrities, approximately 250 of whom have exclusive relationships with Fanatics. The company operates across more than 2,000 retail locations, including all Lids retail stores. Supported by a workforce of more than 22,000 employees and hundreds of global partners, Fanatics continues to expand its reach and capabilities, transforming the modern sports fan experience at every touchpoint.
