audience, not just the ones attending the games. A larger, more engaged audience increases brand recognition of the league and creates new marketing and fundraising opportunities.

Problem: Videos are large and can't easily be shared. Even if you get your hands on the video you have to sit through seemingly endless video footage of kids you don't know just to see a few seconds of the athlete you wanted to see. Re-sharing of videos further compounds the problem.

Solution: FanClips provides a simple and seamless process for fans to share their game footage with their favorite athletes. The athletes have access to all the team footage and can transform their favorite plays into distinct highlight clips ready to be shared with their network of family and friends.

The highlight clips are viewed, liked, and shared. Each week the top ten most popular clips will make the league’s highlight reel. The weekly highlight reels are professionally produced ESPN-style motion graphic videos branded with the league name and comprised of a countdown of the most popular highlight clips from that week. The league will receive a link to the video for easy sharing on any of their marketing channels.