company integrates innovative technologies with creative content and brand strategy to maximize audience reach and sales potential.

FatRedCouch (FRC) develops interactive applications for books, appisodes, and games that engage, delight, and immerse audiences in story and brand on a new level.

FRC is partnered with Hong Kong based Animal Magic Asia, Ltd., a leader in children’s product manufacturing, to integrate mobile technology and toys.

Fat Red Couch uniquely blends brands and technologies to create innovative entertainment, publishing and educational experiences using digital platforms and durable goods – a process called Digital+Durable™ – which includes lines such as the Magic Toy Maker and U of Chew. Some of our other immersive interactive titles include A New Home for Charlie the Chocolate Chihuahua and Puff, The Magic Dragon’s Playground.

In addition:

- FRC has an integrated approach creating interdependencies of content, merchandise, and technology across multiple platforms.

- FRC provides pre-launch, launch, and post-launch strategies to stay fresh and at the top of the review charts.

- FRC develops cross-promotional opportunities with websites, content providers, and social networks.

FRC customizes marketing and PR campaigns to the audiences for each property and title to promote sales and develop awareness for FRC content.

FatRedCouch is a proud member of Know What's Inside, a collaborative group of family-friendly developers with family-friendly apps.