development, customer service quality, sales, and analytics. Feelingstream helps users locate critical business opportunities that ultimately help businesses become more efficient, boost revenue and keep customers satisfied. Our vision is to spread the use of AI for creating a data-driven decision-making culture in large organisations with a large volume of customer interactions. This is because what we see today is how businesses make decisions based on limited insight into their customers. Analysing customer interaction with Feelingstream LEADstream platform, however, provides both the overview and deep insight needed to help managers make decisions based on real data, measurable facts and real issues which come up in everyday conversations with customers. Feelingstream OÜ was established in Estonia in 2015.