consumer’s need for free while paying the artists through a 75/25 split of sponsored download revenue.

Fifty100 is a highly robust environment that provides both the users and artists an engaging, effortless and transparent experience. The site is equipped with an anchored toolbar that enhances navigation, highlights fresh content, provides instant music discovery, as well as downloading and sharing functionality. The toolbar works as a third party plugin allowing for each user’s customizable experience to be syndicated throughout other social network platforms and sites. The toolbar provides an on-the-go listening experience with random and customized playlists, also allowing users to stream from friends’ playlists and easily share music peer-to-peer. For the artists, Fifty100 provides a rich collection of powerful analytical features to visualize data in a much more effective and straight-forward manner, giving them the tools to market both to fans and brands.