Company Performance Metrics
- Lionello Guelfi: Founder & CEO
Fixxy is an Italian insurtech startup transforming the extended warranty market for consumer electronics through subscription-based protection plans, AI-powered operations, and a fully digital customer experience. The company enables consumers to purchase flexible protection and assistance plans directly, eliminating traditional retail
intermediaries and reducing prices by more than 50% compared to conventional extended warranties. Unlike legacy multi-year prepaid contracts, Fixxy’s monthly subscription model allows customers to modify, upgrade, or cancel coverage at any time through a self-service app and digital platform. Fixxy leverages proprietary technology and AI-driven automation to streamline claims management, device verification, repair coordination, and customer support, improving operational efficiency and customer satisfaction. The company initially focuses on smartphones, laptops, and consumer electronics for students and young professionals, while also contributing to sustainability and circular economy initiatives by extending device lifecycles through repair and maintenance services.