back of our prints. It’s a solicited direct marketing solution that isn’t junk and which they aren’t embarrassed to admit to using.

The company can target more accurately than the competition using the metadata in prints and by analyzing each photo’s content. As photos are kept for years the ads on them have more impact and sending small numbers of ads with Flag can yield results, unlike traditional direct mail which is dependent on huge volume.

As each print is unique, premium features like personalizing ad copy to the individual can be done at no extra charge. Given that people ordering prints want to get them, we know that our mailing list is accurate and up-to-date, and not filled with people whose data has been sold without their knowledge.