motivated and interested consumers leaving, and transacting with a different retailer.

Described as the "Google Analytics for forms", the light-touch code can be installed in seconds. The technology then tracks and analyses what website visitors do in the checkout process, turning data in to insight that companies can use to improve their process.

Our powerful, but easy to use, back-end shows the pain points of consumers in interactive reports.

Formisimo was part of the Seedcamp accelerator in 2014.