Company Performance Metrics
Herve Ghesquiere: Reporter
As a public television group, France Télévisions is serving the public and places the viewer at the heart of its concerns.
The France Télévisions Group today has only existed since the law of 1 August 2000 on the integration of audiovisual and France 5 - formerly The Fifth - in the property that France 2 and France 3. Meeting the last two
strings behind a single direction (called at the time "France Télévision", without s) dated from 1992.
As of 2000, a genuine common policy to the group will be held, with the will to coordinate the activities of channels and lead a coherent strategy for the entire group.
After extended to France Ô, France 4, and network overseas first, the holding has become in 2010 a "joint venture" based on the merger of the chains.
Anxious to apply at any time to all audiences, but also to cultivate its difference, France Télévisions is developing a global strategy based on logic programming bouquet, with antennas becoming necessarily complementary. In this regard, the development of the editorial identity of each chain is at the heart of the strategic project of the group. Engaged since 2011, this project is based on strong values: independence, universality, innovation and modernity, reliability and credibility of information, not forgetting the promotion of diversity, so that the public television is a true reflection of our society.
