Company Performance Metrics
GayRealEstate.com started with one incident in the early 1990's: an instance of "quiet homophobia" occurred while I was working at a Re/Max office.
A gay couple interested in buying a home stopped in the office and were assisted by the floor agent. A floor agent is an agent that is essentially "on-duty" and gets to
handle all of the incoming calls and walk-in traffic; it's an opportunity to pick up new clients. Generally, the floor agent is never the best agent in the office. This is because all of the great agents are busy with clients and don't have time to take floor duty.
On this particular day, the floor agent was a straight friend of mine who had probably never met an openly gay person. After he met with the couple and they left, the agent took a lot of ribbing about working with these new clients. While he went on to find these guys a home, I questioned how well they were represented.
