Start Free Trial
Pricing
Log In
Log In
Upgrade browser for full Crunchbase experience. You're accessing Crunchbase in a browser that is no longer supported.
Learn More
General Idea Logo
General Idea Growth Score
84
CB Rank
291135
Heat Score
57
General Idea is a brand agency at the crossroads of creativity, culture, and technology.
Founded
obfuscation
Private New York, New York, United States11-50 www.generalidea.agency
Brand Marketing
Business Development
Fashion
Overview

General Idea
Growth Score
84
Heat Score
57

Growth Score84
-5 pts
in past quarter
Heat Score 57
6 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
+2 more milestones
See more interactive data and historical milestones on desktop for the best experience

About General Idea

CB Rank
291135
General Idea is a brand agency at the crossroads of creativity, culture, and technology.
Founded
obfuscation
Private New York, New York, United States11-50 www.generalidea.agency
Brand Marketing
Business Development
Fashion

Key People

  • Photo of Tanner Graham
    Tanner Graham: Chief Executive Officer
    Past Role: General Idea, Co-Founder and Managing Director
  • Photo of Edward Campbell
    Edward Campbell: President
    Past Role: Dentsu, EVP, Global Luxury Strategy Lead

Details

Operating Status Active
Company Type For Profit
Founders  Tanner Graham
About the Company
General Idea is a brand agency at the crossroads of creativity, culture, and technology.
Phone Number 1 (212) 255 0900
Contact Email hello@generalidea.agency
Predictions & Insights

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Key Employee Changes

Products & Services

Brand Strategy
Service that defines a brand's positioning, messaging, and market approach to align with business goals.
Campaign
Creation and execution of marketing campaigns to promote brands and products across various media channels.

Unlock More with Crunchbase Pro
  • Full access to financial & funding data on unlimited profiles
  • Export up to 2k results/month for analysis
  • Track market signals on competitors, products, and R&D
  • Preview private company insights and predictions
Financials

Investments

Number of Acquisitions 1

Investment Breakdown

Number of Acquisitions 1
Market Intelligence
People
View Profiles & Contacts
Headcount 11-50 Employee Profiles 4 Contacts 25

Employee Profiles

News

News and Press

News•Apr 28, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Mar 21, 2025
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Nov 7, 2024
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Oct 9, 2024
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

1,095
-56.08%
 in past month

IT Spend

$173.9KThis year, General Idea is projected to spend $173.9K on IT, according to Aberdeen.

Active Website Tech Count

10General Idea is actively using 10 technologies for its website, according to BuiltWith. These include Viewport Meta, IPhone / Mobile Compatible, and  SSL by Default.
Sub-Organizations

Sub-Organizations

Number of Sub-Orgs 1
Which industries do these Sub-Organization operate in?
Reference NYC Logo
Reference NYCSubsidiary
Frequently Asked Questions

Where is General Idea's headquarters? General Idea is located in New York, New York, United States.Who are General Idea's competitors? Alternatives and possible competitors to General Idea may include Prophet, Pentagram, and  72andSunny.
Who We Are
What We Do
Helpful Links
AI Content may contain mistakes and is not legal, financial or investment advice. Learn more.
Terms of Service | Privacy Policy | Sitemap | © 2026 Crunchbase Inc. All Rights Reserved.
(be4ac66 1)
|